Effective Date:
BH Shoe Holdings, Inc., along with our affiliated brands Align Shoe, B.Ø.C., Børn Shoes, Carolina Shoe, Chippewa Boots, Comfortiva, Corcoran Footwear, Dexter Bowling, Double-H Boots, EuroSoft Footwear, Justin Boots, Kork-Ease, Korks, Matterhorn Footwear, Nocona Boots, Nurse Mates, Shoeline.com, Söfft Shoe, Softspots, Super Shoes, and Tony Lama (collectively, “BH Shoe Holdings, Inc.”), respect your concerns about privacy. This Privacy Notice describes the types of personal information we collect, including on TonyLama.com (the “Site”), how we use the information, with whom we share it and the choices available to you regarding our use of the information. We also describe measures we take to protect the security of the information and how you can contact us about our privacy practices.
If you are a California consumer, please see the section of this Privacy Notice called “California Consumer Privacy Statement” for more information about your privacy rights.
The types of personal information we may obtain about you include:
We also may obtain other information about you, your devices and apps, and your use of our products or services in ways that we describe at the time of collection or otherwise with your consent.
When you use our Site or open our emails, we may obtain certain information by automated means, such as cookies, web server logs, web beacons, and other technologies. A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server.
We may use these automated technologies to collect information about your equipment, browsing actions, and usage patterns. The information we obtain in this manner may include your IP address, identifiers associated with your devices, types of devices connected to our Site, web browser characteristics, device characteristics, language preferences, referring/exit pages, clickstream data, and dates and times of use of our Site. These technologies help us (1) remember your information so you will not have to re-enter it; (2) track and understand how you use and interact with our Site; (3) tailor our Site around your preferences; (4) measure the usability of our Site and the effectiveness of our communications; and (5) otherwise manage and enhance our products and services, and help ensure they are working properly. We also may receive your device’s geolocation or other information related to your location through GPS, Bluetooth, WiFi signals and other technologies for certain purposes listed above, such as to provide you with more tailored information and services. Your device may provide you with a notification when the Site attempts to collect your precise geolocation.
Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of our Site. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.
We may use the personal information we obtain about you to:
We also may use the information in other ways which we identify at the time of collection.
We may use third party web analytics services on our Site, such as Google Analytics. These vendors help us analyze how visitors use our Site. The analytics providers that administer these services use technologies such as cookies, web beacons and web server logs to help us analyze your use of our Site. The information collected through these means (including IP address) may be disclosed to these analytics providers, and other relevant third parties who use the information to evaluate use of our products and services. To learn more about Google Analytics, please visit policies.google.com/privacy.
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products and services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products and services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
On our Site, we may obtain information about your online activities to provide you with advertising about products and services tailored to your interests. This section of our Privacy Notice provides details and explains how to exercise your choices.
You may see our ads on other websites because we use third-party ad services. Through such ad services, we can target our messaging to users considering demographic data, users’ inferred interests and browsing context. These services track your online activities over time and across multiple websites by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other similar technologies. The ad services use this information to show you ads that may be tailored to your individual interests. The information these ad services may collect includes data about your visits to websites that serve our advertisements, such as the pages or ads you view and the actions you take on the websites. This data collection takes place both on our Site and on third-party websites and apps that participate in these ad services. This process also helps us track the effectiveness of our marketing efforts.
To learn how to opt out of interest-based advertising in the U.S., please visit aboutads.info/choices, networkadvertising.org/choices/, and preferences-mgr.truste.com/.
We may share your personal information with our affiliates, and with our joint marketing partners, for the purposes described in this Privacy Notice. We also may share personal information with service providers who perform services on our behalf, and with social media platforms if you use those services to connect with us through the features on our Site.
We also may disclose personal information (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) to law enforcement authorities or other government officials in response to legal requests; (3) to establish, exercise or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (5) in connection with an investigation of suspected or actual illegal activity; or (6) otherwise with your consent.
We reserve the right to transfer any personal information we have about you in the event we sell or transfer all or a portion of our business or assets, such as in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution or liquidation.
You may at any time ask us to stop sending you marketing emails or other promotional communications. To update your preferences, ask us to remove your information from our mailing lists or submit a request, please contact us as described in the How to Contact Us section below. You may also update your preferences online through your account.
If you are a California resident, please see our California Consumer Privacy Statement for more information about your privacy practices and your rights and choices.
We maintain administrative, technical and physical safeguards designed to protect personal information against accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure or use.
Our Site is designed for a general audience and are not directed to children. We do not knowingly collect or solicit personal information from children under the age of thirteen (13) through our Site. If we become aware that we have collected personal information from a child under thirteen (13), we will promptly delete the information from our records. If you believe a child under thirteen (13) may have provided us with personal information, please contact us as specified in the How to Contact Us section of this Privacy Notice.
For your convenience and information, our Site may provide access (such as through links, plug-ins or widgets) to non-BH Shoe Holdings, Inc. websites, apps and services that may be operated by companies not affiliated with us. The privacy practices of the relevant third parties, including details on the information they may collect about you, is subject to the privacy notices of these parties, which we strongly suggest you review. We are not responsible for the privacy practices of any Non-BH Shoe Holdings, Inc. websites, apps or services.
This Privacy Notice may be updated periodically to reflect changes in our personal information practices. We will indicate at the top of the notice when it was most recently updated. For significant changes, we will notify you by posting a notice on our Site.
You can update your preferences, ask us to remove your information from our mailing lists, submit a request or ask us questions about this Privacy Notice by contacting CustomerService@TonyLama.com or writing to us at:
Effective Date:
This California Consumer Privacy Statement supplements the BH Shoe Holdings, Inc. Privacy Notice and applies solely to California consumers, such as our customers, website visitors, business partners and job applicants. This Statement does not apply to our personnel.
This California Consumer Privacy Statement uses certain terms that have the meaning given to them in the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of 2020 and its implementing regulations (collectively, the “CCPA”).
We may collect the following categories of personal information about you:
We may use (and may have used during the 12-month period prior to the Effective Date of this California Consumer Privacy Statement) your personal information for the purposes described in our Privacy Notice and for the following business purposes:
We do not collect or process sensitive personal information for purposes of inferring characteristics about consumers.
To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law.
We will retain your personal information for the time period reasonably necessary to achieve the purposes described in the Privacy Notice and this California Consumer Privacy Statement, or any other notice provided at the time of collection, taking into account applicable statutes of limitation and records retention requirements under applicable law.
During the 12-month period prior to the Effective Date of this California Consumer Privacy Statement, we may have obtained personal information about you from the following categories of sources:
We do not sell your personal information in exchange for monetary compensation. We may allow certain third parties (such as certain advertising partners) to collect your personal information via automated technologies on our sites for cross-context behavioral advertising purposes. This kind of sharing may be considered a “sale” under California law when the personal information is exchanged for non-monetary consideration. You have the right to opt out of these types of disclosures of your information, as detailed below.
We may sell or share for cross-context behavioral advertising purposes (and may have sold or shared during the 12-month period prior to the Effective Date of this California Consumer Privacy Statement) the following categories of personal information about you to online advertising services:
We also may share personal information between our affiliated entities, which in some cases may be considered a “sale” under California law. We may sell (and may have sold during the 12-month period prior to the Effective Date of this California Consumer Privacy Statement) the following categories of personal information about you to our affiliated entities: Identifiers (such as name, email address and phone number), Protected Classifications (such as gender), Commercial Information (such as preferences and purchase history) and Employment Information (such as occupation).
We do not have actual knowledge that we sell or share the personal information of minors under 16 years of age.
During the 12-month period prior to the Effective Date of this California Consumer Privacy Statement, we may have disclosed the following categories of personal information about you for a business purpose to the following categories of third parties:
| Category of Personal Information | Categories of Third Parties |
|---|---|
| Identifiers |
|
| Additional Data Subject to Cal. Civ. Code § 1798.80 |
|
| Protected Classifications |
|
| Commercial Information |
|
| Online Activity |
|
| Sensory Information |
|
| Employment Information |
|
| Education Information |
|
| Inferences |
|
In addition to the categories of third parties identified above, during the 12-month period prior to the Last Updated date of this California Consumer Privacy Statement, we may have disclosed personal information about you to government entities, and third parties in connection with corporate transactions, such as mergers, acquisitions or divestitures.
You have certain choices regarding our use and disclosure of your personal information, as described below.
How to Submit a Request: To submit an access or deletion request, click here or call us at 800-550-7327. To submit a Shine the Light request, email us at CustomerService@TonyLama.com. To opt-out of the sale or sharing of your personal information, click the following link: or email us at CustomerService@TonyLama.com, or by broadcasting the Global Privacy Control signal.
Verifying Requests: To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with your request. If you request access to, correction of or deletion of your personal information, we may require you to authenticate your email address or providing information about your transactions or prior interactions with us. In addition, if you ask us to provide you with specific pieces of personal information, we will require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request. If you designate an authorized agent to make an access, correction, deletion or opt-out of sale request on your behalf (1) we may require you to provide the authorized agent written permission to do so, and (2) for access and deletion requests, we may require you to verify your own identity directly with us (as described above).
Additional Information: If you choose to exercise any of your rights under the CCPA, you have the right to not receive discriminatory treatment by us. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request. This Statement is available in alternative formats upon request. Please contact CustomerService@TonyLama.com or 800-550-7327. If you require assistance in contacting us, please use your TTY assistive device to dial 711 so an operator can relay your request for a copy of our Statement to our customer service team. Please note our customer service team is available between the hours of 8:00 A.M. to 5:00 P.M. CT Mon-Fri.